How To Come Up With Podcast Questions
Coming up with questions is the most difficult part of recording a podcast interview. It can feel like you need to be an experienced journalist or interviewer to know what kinds of things to ask, but any good question will work as long as it helps get your guest talking. Here are some tips on how you can come up with solid questions for your next interview.
Follow the arc of your guest’s story.
Think about what you want your podcast to be about. What is the arc of your guest’s story? What does that journey look like? Where did they start and where did they end up? How did the journey change them?
It can be helpful to think through these questions before you start asking anything else, because if you don’t know where someone is coming from, or how far they have come in their life (or business), it can be difficult to ask meaningful questions that will help them tell their story.
Open-ended questions are the best way to get your guest to tell their story. These types of questions start with who, what, why, when, where and how.
“Who are you?”
“What do you do?”
“Why did you start doing that?” (and then follow up by asking how they got started)
"When did this happen?" (and then follow up by asking how it changed over time)
Open-ended questions should be used sparingly in an interview because they can sometimes feel like they're taking over the show or interviewing your guest instead of letting them talk about themselves. However, there's nothing wrong with using a few open-ended questions early on in an interview if they relate directly to whom the person being interviewed is and why they're being interviewed in the first place. In other words: open-ended questions are great for establishing credibility for your guest and getting them talking about themselves without making it seem like you're trying too hard!
Don't be afraid to ask Tactical Questions
Tactical questions are the best way to get your guest to share their best practices. These questions get your guest talking about specific actions they took to achieve a goal, which is better than asking them about general strategies that could be used by anyone.
For example, if you're creating a podcast about how people can start their own business, tactical questions might look like this: "What kind of steps did you take to start your business? What resources did you use?" By asking these types of questions, you'll get a more detailed answer than if you asked open-ended ones like: "What do I need to know before starting my business?"
Tactical Questions will make it easier for listeners who are trying something similar in their own lives and make sure they don't miss out on valuable information that could help them succeed!
We hope we inspired you to come up with some great podcast questions. Remember, you always want the guest to feel comfortable so that the conversation flows naturally. If you want to learn more about planing your podcast check out our Podcast Planning Template