Our Complete Guide On Creating an Engaging Corporate Podcast

Quick Summary

In this guide, we explain how to create a successful corporate podcast with Cleanvoice for professional audio production. Define your goals, choose a format, edit with Cleanvoice, and promote your corporate podcast across channels. Make sure to visit our blog for further insights on podcast editing and content trends.

Looking to Create a Successful Corporate Podcast?

Corporate podcasts have emerged as a powerful tool for brands to connect with their audience on a personal level. However, having great content isn’t enough for that— it demands quality production, consistency, and an efficient workflow.

In this Cleanvoice guide, we’ll walk you through the steps of creating a corporate podcast that strengthens your brand presence, along with some best practices.

But before we begin…

Why Listen to Us?

At Cleanvoice, we understand the importance of delivering clear, professional, and high-quality audio. With our cutting-edge AI tools, we help our clients streamline the editing process, so they can focus on creating their magic.

Having helped over 15,000 podcasters in turning their raw podcasts into polished episodes, we’re well-equipped to guide you through your corporate podcasting journey. Our proven track record ensures that your brand’s voice will not only be heard but also appreciated by your audience.

What Is a Corporate Podcast?

​​A corporate podcast is a branded podcast series created by a company to communicate its values, products, and services. It serves purposes like:

• Building brand awareness by introducing your company and what it stands for.
• Establishing thought leadership by sharing insights on industry trends, innovations, and expert opinions.
• Educating customers through in-depth explanations of your products or services, or discussing industry challenges and solutions.
• Fostering customer loyalty by addressing customer questions, sharing stories, or offering behind-the-scenes content.
• Supporting internal communications by sharing important updates or strategies with employees and stakeholders.

One successful corporate podcast is "Inside Trader Joe’s", where Trader Joe’s employees share behind-the-scenes stories about their products, business decisions, and the company’s culture.

This podcast fosters brand loyalty by offering listeners a deeper connection to Trader Joe’s beyond the grocery stores.

How to Create a Successful Corporate Podcast?

Step 1: Define Your Goals

Are you looking to increase brand awareness, educate your audience, or establish yourself as a thought leader?

Before diving into podcasting, it’s essential to define what you want to achieve. Clear goals will guide your content and help you measure your podcast's success.

For example, if your goal as a tech company is to increase brand awareness, your podcast could feature interviews with tech experts, highlight your company's latest research, or share success stories from clients who’ve benefited from your solutions.

Step 2: Identify Your Target Audience

You won’t know whether your content is relevant if you don’t know your target audience. Understand your audience by considering their demographics, interests, and pain points.

This insight will shape the topics you cover and the format of your corporate podcast so that you resonate with your listeners.

For instance, if you’re targeting mid-level marketers working in small businesses, create episodes that cover practical marketing strategies with limited budgets or discuss case studies that show how small companies have grown using creative campaigns.

Step 3: Choose Your Podcast Format

There are various podcast formats to choose from, including:

• Interviews: Featuring guests from your industry or related fields.
• Roundtable Discussions: Bringing together experts to discuss specific topics.
• Storytelling: Sharing narratives about your brand, customers, or industry trends.
• Q&A Sessions: Addressing questions from your audience to foster engagement.

Select the one that aligns best with your goals and target audience.

Step 4: Develop Content Ideas

Brainstorm content ideas that match your goals and audience interests, and choose a podcast name that can grab the attention of potential viewers.

One of the best examples is HubSpot’s podcast, "The Growth Show" featuring interviews with leaders who discuss strategies for scaling businesses, overcoming challenges, and finding creative solutions. The content aligns with HubSpot's goal of providing value to its audience through actionable tips and insights, while the name “The Growth Show” conveys the podcast's focus, making it compelling and relatable to its listeners.

Additionally, create a content calendar to plan your episodes in advance to maintain a consistent release schedule. This retains engagement and keeps your listeners coming back for more.

Step 5: Invest in Quality Production

The audio quality of your podcast can either make it or break it. Your listeners will be more likely to turn away from your podcast if it has a poor sound quality.

Hence, invest in good quality podcast equipment such as, microphones, headphones, and recording software. If your budget allows, hire a professional sound engineer or producer to fine-tune audio levels, add music, or incorporate sound effects that suit your brand.

Step 6: Record Your Episodes

When recording, create a comfortable atmosphere that encourages natural conversation. Whether you’re recording solo or with guests, maintain a relaxed tone to engage your listeners effectively.

Before you hit play, take the time to practice and go through the podcast outline for a smooth recording session. While recording, keep your tone friendly yet professional to align with your corporate branding.

Step 7: Edit and Enhance Your Audio

Post-production is where the real magic happens. Edit your recordings to remove any errors, long pauses, or irrelevant content.

Use Cleanvoice AI to streamline the editing process by removing background noise, filler words, mouth sounds and stutters, making your corporate podcast sound top-tier. Our tool’s intuitive interface makes it easy to achieve a professional sound in 10 minutes without spending hours on editing.

Step 8: Publish and Promote Your Podcast

Once your episodes are edited, it’s time to publish them on different podcast platforms. Create a marketing strategy to promote your episodes through social media, newsletters, and your company website.

Our podcast summarization tool condenses long podcast transcriptions into 200-word summaries in just five minutes. You can turn them into short-form content for social media or online platforms, or use them as drafts for long form content.

Moreover, the tool identifies key highlights and snippets from your podcast, which you can promote on platforms like Twitter, Instagram, or TikTok as a sneak-peek to your full episodes, building anticipation.

Step 9: Measure Your Success

Track the performance of your podcast through analytics. Monitor metrics like download numbers, listener demographics, and engagement rates (like shares, comments, and reviews).

Podcast analytics tools like Blubrry or Podtrac offer detailed insights that can help you identify trends, understand your audience's preferences, and pinpoint which episodes resonate most with them.

This data will help you refine your content strategy and improve future episodes.

Best Practices for Creating a Corporate Podcast

Batch Record and Pre-Schedule

Consistency isn’t only restricted to a release schedule— it’s also about being prepared ahead of time.

Avoid last-minute scrambling by batch recording i.e. recording multiple episodes in one sitting. Then, pre-schedule your releases on a hosting platform to maintain consistent publishing even if sudden issues come up.

Make it Interactive

Beyond simply encouraging feedback, invite your audience to actively participate in your podcast.

Ask your listeners to send in questions for a special Q&A episode. Host polls and surveys on social media and incorporate those insights into your content. This two-way engagement will make your podcast stand out.

Cross-Promote

Collaborate with other podcasters within your industry for cross-promotion to tap into their audience. Mention upcoming episodes in newsletters, mention each other’s shows on social media, and run short promotional ads during their shows.

To optimize these cross-promotion methods, you can create short teaser clips or quotes from your podcast that showcase key takeaways with our podcast summary & shownotes feature.

Leverage Analytics and Feedback

Make sure your corporate podcasts evolve based on performance metrics.

Regularly check podcast analytics like episode downloads, listener retention, and geographic data to identify which episodes perform the best. Gather feedback from your listeners to shape your future podcasts.

Try our Cleanscore podcast auditor that can evaluate your podcasts based on performance metrics like stuttering and overall listening experience. This gives you actionable insights to enhance audio quality.

Why Is a Corporate Podcast Important?

Enhances Brand Awareness

Corporate podcasts offer a unique way to communicate directly with employees, clients, and stakeholders. By sharing valuable content like company news, insights, or success stories, you can establish yourself as a thought leader in your industry.

This allows for more in-depth discussions and humanizes your brand, making your employees feel more connected to your company’s mission and your clients to better understand its values.

Builds Relationships

Corporate podcasts allow companies to foster connections with their audience. By featuring guest experts or clients, you can provide insights into different perspectives on your area of expertise, enhancing the listener’s experience.

This engagement builds a community around your brand, making your audience feel like they’re part of something bigger.

Educates Your Audience

Podcasts can serve as an educational platform, where businesses can share knowledge, tips, and insights about their industry.

By doing this, you can position your company as an authority in your field and build trust with your listeners. On top of that, a well-informed audience is more inclined to make purchasing decisions in favor of a brand they respect.

Showcases Company Culture

A corporate podcast provides the opportunity to showcase your company’s culture, values, and people. Sharing stories about employee experiences, social responsibility initiatives, and behind-the-scenes glimpses of your company can foster a sense of relatability with your audience.

This helps them feel more engaged and connected to your company's values and mission.

Expands Reach and Accessibility

Podcasts can be consumed on the go, making them an accessible medium for even busy professionals. They can listen to them while commuting, exercising, or multitasking.

This makes it easier for brands to reach audiences who may not have the time to read articles or watch videos.

Also, podcasts can be shared across multiple platforms like Spotify, Apple Podcasts, and Google Podcasts, expanding your reach to diverse demographics and regions.

Enhance Your Corporate Podcast Editing with Cleanvoice

Cleanvoice is designed to revolutionize your corporate podcast editing process, making it faster, easier, and more efficient.

Whether you’re just starting out or have an established corporate podcast, our tools maintain consistency in quality across all your episodes, enhancing your brand’s credibility and listener experience.

Start using Cleanvoice today to elevate the quality of your corporate podcasts.