Here’s How to Do a Podcast on YouTube: A Beginner’s Guide

Quick Summary

This guide covers how to create, publish, and optimize a YouTube podcast, highlighting key formats like video podcasts, audio with static visuals, and livestreams. It emphasizes the importance of high-quality audio and visual elements, with Cleanvoice helping streamline post-production by enhancing sound clarity. For more insights on video podcasting and production tips, visit Cleanvoice’s blog.

Want to Tap Into the YouTube Podcasting Boom?

Podcasting on YouTube is more than just a trend. It's a game-changer for creators looking to expand their audience and increase engagement. Combining the intimacy of audio storytelling with the visual appeal of video content, YouTube podcasts offer an unmatched opportunity to connect with viewers on a deeper level.

In this Cleanvoice article, we’re going to explain how to create, publish, and optimize your podcast for YouTube. Whether you’re planning a video podcast or want to enhance audio episodes with visuals, this guide will walk you through every step to ensure your podcast shines.

But first…

Why Listen to Us?

At Cleanvoice, we specialize in helping podcasters produce high-quality audio and video content that stands out. Our AI-powered tools simplify editing, from removing filler words to enhancing clarity and balancing sound levels.

We’ve worked with creators transitioning to video platforms like YouTube, offering insights into what makes a podcast engaging and professional. With our experience and tools, you can streamline your production process and focus on creating content your audience will love.

What Is a YouTube Podcast?

A YouTube podcast is a podcast hosted on YouTube, blending audio storytelling with visual elements. It can take two main forms:

  • Video Podcasts: Full video productions featuring hosts, guests, or other visuals, enhancing engagement through facial expressions and gestures.
  • Audio-Only Podcasts: Episodes with static or animated visuals, such as a logo or waveform, paired with audio recordings.

Unlike traditional podcasts, YouTube podcasts offer visual interaction, making them more engaging. The platform's built-in discoverability and monetization features further set it apart, offering podcasters broader reach and revenue opportunities.

Why Podcast on YouTube?

Massive Audience Reach

With over 2 billion monthly active users, YouTube is one of the world’s most visited platforms. This extensive audience base allows podcasters to reach viewers and listeners globally, far surpassing the reach of most traditional podcast platforms.

Visual Engagement

Unlike audio-only formats, YouTube podcasts can leverage video to tell richer stories. Visuals such as facial expressions, guest interactions, and supplemental graphics not only enhance engagement but also make the content more memorable.

Built-In Monetization

YouTube offers multiple revenue streams, including ad placements, channel memberships, Super Chat during livestreams, and brand sponsorships. This makes it a versatile platform for podcasters looking to generate income from their content.

Improved Discoverability

YouTube’s powerful recommendation algorithm helps new content surface to relevant audiences. By optimizing metadata such as titles, descriptions, and tags, podcasters can increase their chances of being discovered by viewers actively searching for related topics.

Cross-Promotional Opportunities

A podcast on YouTube can serve as a central hub for driving traffic to other platforms. You can link to your website, social media accounts, or audio-only podcast episodes on platforms like Spotify and Apple Podcasts, creating a cohesive digital presence.

To succeed on YouTube, professional audio quality is essential. Cleanvoice makes the process easier by automatically removing filler words, minimizing background noise, and normalizing audio levels. With polished sound, your podcast can match the visual appeal of YouTube and create a seamless experience for viewers and listeners.

Methods of Doing a Podcast on YouTube

Method 1: Video Podcast with Full Visuals

Step 1: Set Up Recording Equipment

To achieve a professional-quality video podcast, start by setting up reliable recording equipment:

  • Cameras: Use high-definition cameras capable of 1080p or 4K resolution for clear visuals. A DSLR, mirrorless camera, or even a high-quality webcam works well.
  • Microphones: Invest in external microphones like USB or XLR mics for crisp audio. Position them close to the speaker’s mouth to minimize background noise. See our list of the best microphones for podcasting.
  • Lighting: Use softbox lights or ring lights to eliminate harsh shadows and ensure consistent lighting. Natural light can also work, but ensure it’s even and unobstructed.
  • Backdrop: Choose a clean and visually appealing background or use a branded setup that complements your podcast theme.

Run test recordings to verify your camera angles, audio levels, and lighting before starting your session. A polished setup enhances the viewer's experience and reflects professionalism.

Step 2: Record Your Podcast

With your equipment ready, start recording your podcast session. Follow these steps for a seamless process:

  • Use Recording Software: Tools like OBS Studio, Zoom, or Riverside.fm allow you to record video and audio simultaneously. Test the software beforehand to familiarize yourself with its features.
  • Maintain Visual Consistency: Keep camera angles consistent throughout the session. For multi-host podcasts, use split screens or alternating close-ups to maintain viewer interest.
  • Engage with the Camera: Make direct eye contact with the camera to connect with your audience, and encourage guests to do the same.
  • Monitor During Recording: Assign a team member to oversee the session and address any technical issues, such as audio imbalances or frame drops.

Recording a high-quality video podcast requires careful coordination. Here are 8 essential tips to help you create engaging and professional episodes.

Step 3: Edit the Video and Audio

Once your session is recorded, the editing phase brings everything together.

  • Video Editing:
    • Import the video into software like Adobe Premiere Pro or Final Cut Pro.
    • Trim unnecessary segments, add transitions, and incorporate branding elements like intros, outros, and lower-thirds.
    • Adjust brightness, contrast, and saturation for a professional finish.
  • Audio Enhancement with Cleanvoice:
    • Upload the podcast’s audio track to Cleanvoice.
    • Use features like filler word removal, background noise reduction, and silence trimming to improve clarity and flow.
    • Normalize audio levels to balance the volume between speakers.

Combine the enhanced audio back into the video file for a polished product. Cleanvoice ensures your audio matches the professional visuals, creating a seamless experience for your audience.

Step 4: Upload to YouTube

With your podcast edited and finalized, it’s time to publish it on YouTube:

  • Create Metadata: Write a compelling title, description, and tags that highlight your podcast’s topic and appeal to your target audience. Use relevant keywords for SEO.
  • Design an Eye-Catching Thumbnail: Thumbnails are the first thing viewers see. Use tools like Canva to create bold, vibrant designs featuring your podcast logo and a short, catchy title.
  • Optimize for Engagement:
    • Add chapters to your video for easy navigation (use YouTube’s timestamp feature).
    • Include links to your website, social media, or related episodes in the description.
  • Schedule or Publish:
    • Click the "Upload Video" button in YouTube Studio.
    • Select the video file and fill in all necessary details (title, description, and tags).
    • Choose to either publish immediately or schedule your podcast for a later date based on your audience's activity patterns for maximum visibility.
    • Click "Save" to finalize your video settings.

Once uploaded, ensure you engage with your audience through comments and keep track of performance metrics to fine-tune your future uploads.

Method 2: Audio Podcast with Static Visuals

Step 1: Record High-Quality Audio

Begin by recording your podcast audio using reliable software and equipment:

  • Choose Recording Software: Use tools like Audacity, GarageBand, or Adobe Audition to record clear, high-quality audio. These programs allow multi-track recording, noise reduction, and editing capabilities.
  • Use Professional Equipment: Invest in a high-quality microphone (USB or XLR) to minimize ambient noise and capture crisp sound. Headphones are essential to monitor audio levels and avoid feedback during recording.
  • Optimize the Recording Environment: Select a quiet, echo-free space. Use acoustic panels or soft furnishings to dampen background noise.

Test your setup before recording to ensure balanced audio levels. A high-quality audio track forms the foundation of your podcast and minimizes post-production work.

Step 2: Polish the Audio with Cleanvoice

Once recorded, enhance your audio using Cleanvoice’s AI-driven tools:

  • Upload Your Audio Track: Cleanvoice supports popular file formats, making it easy to upload and process your recording.
  • Apply Enhancements:

Cleanvoice streamlines the editing process, delivering polished audio that’s ready for pairing with visuals.

Step 3: Create a Visual Component

To publish your audio podcast on YouTube, pair it with static visuals or light animations:

  • Static Images: Use your podcast’s logo, episode title, or branded artwork as the background. Design compelling visuals using tools like Canva or Photoshop.
  • Waveform Animations: Add a dynamic element by incorporating audio waveforms using tools like Kapwing or Headliner. These animations reflect the audio’s rhythm and make your video more engaging.
  • Supplemental Graphics: Include quotes, timestamps, or key points from the episode to provide additional context or encourage interaction.

Ensure the visuals align with your podcast’s theme and branding to create a cohesive presentation.

Step 4: Upload and Optimize on YouTube

With your audio and visuals combined, it’s time to upload your podcast to YouTube:

  • Prepare Metadata:
    • Craft a descriptive title that includes relevant keywords for SEO.
    • Write a detailed description, adding links to your website, social media, and related content for easy access.
    • Include relevant tags that improve discoverability.
  • Design an Attractive Thumbnail:
    • Create a bold, eye-catching thumbnail using tools like Canva or Photoshop. Include short, compelling text and your podcast logo to grab attention.
  • Schedule Posts for Consistency:
    • Click the "Upload Video" button in YouTube Studio.
  • Select your file and complete the necessary details.
    • Use the "Schedule" option to plan your posts for optimal times, keeping a regular publishing routine to build audience loyalty.

Finally, click "Publish" or "Schedule" to make your podcast go live and keep track of audience engagement.

Method 3: Livestream Podcast

Step 1: Set Up for Livestreaming

Live streaming your podcast on YouTube requires careful preparation to ensure a smooth, professional broadcast:

  • Choose Streaming Software: Use tools like OBS Studio, Streamlabs, or Restream to manage your Livestream. These platforms allow you to control layouts, overlays, and multiple audio sources.
  • Prepare Equipment: Invest in high-quality cameras, microphones, and a stable internet connection to avoid interruptions. Use external microphones to ensure crisp audio, and test your setup in advance.
  • Optimize Lighting and Backdrop: Ensure your recording area is well-lit and visually appealing, as video quality is key to engaging your audience.

Run a test stream to verify your setup, including audio levels, internet stability, and video clarity. Proper preparation ensures a seamless livestream experience.

Step 2: Conduct the Livestream

Engaging your audience during a live broadcast requires focus and coordination:

  • Start the Livestream:
    • In YouTube Studio, click the "Create" button (camera icon) in the top-right corner and select "Go Live".
    • Set up your stream settings, including title, description, and privacy settings (Public, Unlisted, or Private).
    • Under "Stream", click "Start Streaming" to begin your live broadcast.
    • Make sure your streaming software (like OBS or Streamlabs) is connected to YouTube for a seamless live experience.
  • Engage Actively:
    • Address viewer comments and questions in real-time to foster interaction.
    • Use YouTube’s chat moderation tools to keep the conversation relevant and respectful.
      • Encourage viewer participation through live polls or questions.
  • Maintain a Structured Flow:
    • Prepare an outline or script beforehand to stay on track.
    • Balance audience interaction with delivering planned content to keep the livestream engaging.

A successful livestream combines valuable content with real-time engagement, making your podcast dynamic and interactive.

Step 3: Enhance Post-Livestream Audio with Cleanvoice

After the livestream ends, download the recording and polish the audio using Cleanvoice:

  • Upload the Livestream Audio: Cleanvoice can process the audio from your livestream to eliminate filler words, background noise, and inconsistencies.
  • Normalize and Enhance: Balance audio levels and improve clarity, ensuring your recording is professional and ready for repurposing.
  • Preview the Enhanced File: Verify the changes before using the polished audio for further editing or uploads.

Cleanvoice simplifies post-livestream editing, delivering a refined version of your live session for on-demand viewing.

Step 4: Edit and Re-Upload

Turn your livestream into a polished podcast episode for YouTube and other platforms:

  • Trim and Refine: Use editing software like Adobe Premiere Pro or DaVinci Resolve to cut unnecessary sections, add transitions, and include branding elements.
  • Add Chapters and Links: Segment your podcast into chapters for easier navigation, and include links to relevant content in the description.
  • Re-Upload to YouTube: Upload the polished version as a standalone episode, ensuring it is optimized with a descriptive title, tags, and a compelling thumbnail.

Best Practices for Doing a Podcast on YouTube

Leverage YouTube’s Search Algorithm

YouTube is the second largest search engine, so optimizing your podcast for search is essential. Use relevant keywords in your video title, description, and tags to improve discoverability. Add time-stamped chapters in the description for easier navigation and better SEO.

Invest in Visual Branding

Consistency in visuals helps build your podcast’s identity. Use professional thumbnails, a cohesive color palette, and branded elements like logos and lower-thirds. Eye-catching visuals increase click-through rates and reinforce your podcast’s identity.

Maintain High Audio Quality

Even on a video platform, audio quality remains paramount. Use external microphones, monitor sound levels, and reduce background noise. Post-process your audio with tools like Cleanvoice to ensure clarity and balance between speakers.

Engage with Your Audience

Encourage interaction through YouTube’s features. Respond to comments, use polls or community posts, and ask questions to foster a loyal audience. Livestreaming is particularly effective for real-time engagement and creating a sense of community.

Repurpose Your Content

Maximize your podcast’s reach by repurposing episodes. Turn video podcasts into audio-only formats for Spotify or Apple Podcasts, create short clips for social media, or use soundbites to promote future episodes.

Plan for Monetization

YouTube podcasts offer monetization opportunities. Enable ads once eligible, seek sponsorships, or use affiliate marketing. For livestreams, utilize Super Chat and memberships to earn directly from your audience.

Experiment with Formats

Test different formats, such as full-length episodes, highlight reels, or live Q&A sessions. Monitor audience engagement metrics to understand what resonates and adapt accordingly.

Use Analytics to Improve

YouTube’s analytics provide insights into audience retention, watch time, and engagement. Use this data to refine your content strategy, identify popular topics, and optimize publishing schedules.

Test Equipment and Setup

Always test your recording equipment, lighting, and backdrop before starting. A test run ensures your audio, video, and internet connection are reliable, minimizing interruptions or technical issues during the session.

Stay Consistent

Consistency is key to building a loyal audience. Publish episodes on a regular schedule, whether weekly or bi-weekly, to keep your listeners engaged and returning for more.

Ready to Launch Your Podcast on YouTube?

Creating a podcast on YouTube is an exciting way to combine the power of audio storytelling with visual engagement. By choosing the right format, optimizing your content for the platform, and maintaining high production quality, you can attract and grow a dedicated audience.

Cleanvoice can help take your YouTube podcast to the next level by enhancing your audio clarity, removing filler words, and streamlining post-production. Pairing professional sound with compelling visuals ensures your podcast leaves a lasting impression.

Take your YouTube podcast to the next level. Sign up for a Cleanvoice free trial today.