How We Create Engaging Video Podcasts as Experts: Our Step-by-Step Guide

Helpful Summary

  • Overview: We discuss how to create engaging video podcasts by integrating audio and visual elements, and enhancing storytelling through a structured, expert-led process.
  • Why trust us: Our credibility is built on our successful client projects, showcasing our capability to enhance viewer engagement and global reach through unique features like Deadair Remover and Podcast Mixing.
  • Why is it important: Video podcasts amplify viewer engagement, extend audience reach, boost shareability, and offer monetization possibilities, essential for content creators aiming to grow their audience and revenue.
  • Action points: We recommend concentrating on a robust content strategy, investing in quality recording equipment, prioritizing audio quality, applying post-production enhancements, and using additional content for wider reach.
  • Future research: Investigate how to fully utilize video podcasting tools like Cleanvoice to maximize your video podcast's potential, focusing on enhancing audio quality and audience engagement.

Want to Enhance Your Video Podcasts?

In the realm of content creation, the age-old adage "seeing is believing" has never been more relevant. Edison Research's Podcast Metrics™ shows that YouTube, which is mainly for videos, is now the second top place for listening to podcasts. This cool fact opens up a new path for podcast makers and pros–making video podcasts.

Moving from just audio to both audio and video isn't just a tech change, it's a way to connect more with your audience by fully expressing your stories.

This Cleanvoice guide is here to help those who want to use video to elevate their sound-based stories. It's about more than just switching on a camera–it's about creating a visual experience that makes the audio part of your podcasts even better.

If you want to know how we create engaging video podcasts as experts, read on!

Why Listen To Us?

Cleanvoice excels in podcast editing, combining artificial intelligence and integrations. Our eight-step process and specialized tools help podcast creators deliver standout content that engages audiences effectively.

As industry experts, we offer proven, real-world solutions for exceptional podcasting outcomes.

What is a Video Podcast?

A video podcast, also known as a vodcast or videocast, is basically a podcast with video but it's different from regular podcasts that only have audio. In vodcasts, you get to see simple pictures, moving graphics, or even the full recording of the podcast. This part makes the podcast more engaging and helps show clearer context for your audience.

For instance, Joe Rogan started doing his podcast, "The Joe Rogan Experience," on video, and it really helped him reach more people. When he added video, it made the podcast more interesting and attracted different kinds of viewers. This change shows how important it is to keep up with what audiences like. Using good equipment for recording made sure the podcast looked and sounded professional. This was key to keeping the podcast real and entertaining, making it a big name in video podcasting.

Using tools to refine and enhance your video podcast is also crucial. According to Podflow, our advanced technology stood out in head-to-head tests against Dolby and other significant industry players, showcasing our commitment to excellence. By choosing Cleanvoice, they have enhanced their video podcasts with unmatched audio clarity, receiving outstanding feedback from their user base on the audio quality.

Video Podcast Formats

Let's look at different ways to make a video podcast:

  • In-Studio Interview Format: In the Call Her Daddy podcast, the host records the show with a camera, often with guests. They make it more interesting with elements like the studio design and what they wear.
  • Static Image: A simpler approach is what ARTE Radio does. They use one picture or a bit of animation. Sometimes they put words on the screen so more people can understand.
  • Remote Interview Format: This style became popular during the pandemic. It's when interviews happen over video calls. A good example is Penn Badgely’s Podcrushed podcast episodes.
  • Animation: Some podcasts, like Office Ladies, use cartoons to match the audio. It makes watching more fun and engaging.
  • Reaction and Recap: In Soccer We Trust records the hosts reacting to live sports. This adds a visual element to their commentary.

Why Are Video Podcasts Important?

Enhanced Viewer Engagement

Video podcasts offer a more immersive experience than audio-only podcasts. With this format, viewers can see the host and guests, making the interaction feel more personal. For example, in a tech review vodcast, seeing the gadgets being discussed adds depth to the viewer's understanding.

Wider Audience Reach

Video podcasts are great for people who prefer visual content. For instance, a travel vodcast showcasing different locations visually appeals to those who enjoy seeing new places.

It is so much easier with our multilingual capabilities, we ensure clear communication across different languages, expanding your podcast's global reach. Specifically, it detects and removes filler sounds such as "um's" and "ah's" in multiple languages, including German and French. Additionally, our algorithm is capable of working with accents from different countries, such as Australian and Irish accents, this way, you can reach wider audiences.

Increased Shareability

Video content is more likely to be shared on social networks. A memorable moment from a comedy vodcast, for example, can quickly gain traction online, bringing new viewers to your channel. This visual appeal makes vodcasts more engaging and shareable compared to audio-only formats.

Monetization Opportunities

Video podcasts can make good money in different ways. It's important to monetize your content without upsetting your audience. Making sure the podcast looks and sounds great is key to keeping both viewers and sponsors interested.

Here’s how you can earn from your work:

YouTube Monetization

Who doesn't use YouTube? If you put your video podcast on YouTube, you can earn money from the ads that play with your videos. Monetizing video podcasts through YouTube stands out as one of the best ways to make money, thanks to its wide reach, ease of use, and potential for high earnings.

Sponsorships and Brand Partnerships

Video podcasts can bring in sponsors who want to connect with your audience. These sponsors pay you in return for talking about their products or having short segments in your podcast dedicated to them. This deal is a win-win for both sides because you get funding, and the sponsors get to show their products to the right people.

Video podcasts, like The Adam & Dr. Drew Show, present significant monetization opportunities through partnerships with brands like Eight Sleep. They offer a dynamic way to integrate product endorsements, reaching a broad audience visually and audibly, thus enhancing brand visibility and potentially increasing revenue streams for both podcasters and sponsors.


Podcasts can make money by incorporating relevant ad placements in the video content. The more people watch and interact with your podcast, the more money you can earn. This includes ads at the beginning, middle, and end of the video, which you can choose based on your audience preferences.

Premium Content Subscription

Podcasters can offer special subscriptions, like extra episodes or versions without ads, for a price. This way, you can get a regular flow of income while creating a community for your audience by providing premium access to special content.

For instance, True Crime Obsessed, a leading earner on Patreon, uses a tiered reward system. This system includes benefits from bonus episodes to VIP meet-and-greet sessions, leading to significant monthly earnings. The tier-based model is versatile, covering everything from episodes without ads to unique videos.


You can sell products, such as merch with your podcast's branding to make more money and spread the word about your show. This method not only brings income but also helps build a stronger bond with your audience.

The Murder Mile podcast is a great example of using merchandise to engage your community and earn income. They sell products with their logo, through services that print and send out products as ordered. This method lets them offer unique items to their fans, making the fans feel closer to the show, without having to spend money on stock upfront.

Affiliate Marketing

Podcasters can get paid when they recommend products or services, share their affiliate links and their audience uses these links to make purchases. This way of making money matches products with what the audience likes and can be very successful, as long as your audience follows the recommendations.


Video podcasts can be more inclusive, especially when subtitles are added for the deaf or hard of hearing. A vodcast on educational topics, for example, can benefit from visual demonstrations alongside subtitles.

Cleanvoice contributes here by providing accurate podcast transcription for creating subtitles, making the content accessible to a broader audience.

Ultimately, video podcasts grab viewers' attention with lively on-screen action and eye-catching effects. This strong visual appeal keeps audiences interested and builds a closer bond with the content.

Video podcasts work well on platforms like YouTube, reaching more people. Podcasters can also adapt their content for short videos on TikTok, Instagram, and Facebook Reels, spreading their reach and boosting engagement across different online channels.

How We Create Engaging Video Podcasts As Experts

Making great video podcasts is a mix of creative skill and technical know-how, especially for those who record podcasts for a living. We at Cleanvoice are pros at this, and we follow a very thorough process with seven important steps. We also have the right tools to help you create top-notch podcasts.

Now, let's break down each of these steps. We'll talk about the different methods and tricks that help make a video podcast stand out.

Step 1: Develop a Content Strategy

Creating a great content strategy for video podcasts is vital to keep your audience interested and coming back for more.

You can start by deciding on your podcast's main theme and who you want to listen to it. Then, you can plan out your content to make sure it's exciting and relevant. This strategy involves choosing topics that your audience will like, planning each episode in detail, and sticking to a regular schedule for releasing new episodes.

This way, your content is not only reliable but also matches what your audience wants to see, making them more engaged and likely to keep tuning in.

However, if you're not consistent with your schedule or your content doesn't match what your audience is interested in, you might lose their attention. So, it's key to balance interesting content with a predictable schedule. Following your content plan closely is important to keep your audience engaged.

If you're not sure what to name your podcast, try our free tool in Cleanvoice. It can create podcast titles for you. Use the Podcast Name Generator to come up with unique and interesting names for your podcast series.

Once you have a plan for your podcast, you can start recording it. Focus on making conversations and interviews feel natural. If you're new and unsure how to start, try brainstorming some questions to ask a guest. Fortunately, tools like Cleanvoice can help you out.

For instance, if you want to ask questions about SEO but don't know much about it, Cleanvoice can come up with questions for you. This saves you time from having to research everything yourself.

Step 2: Recording The Podcast

Recording a video podcast means capturing both sound and video to keep your audience interested.

First, find a good place to film where the lighting is good and it's not too noisy. If you have the budget, you can consider investing in a space strictly for recording. Use quality equipment like cameras for video, and external mics for better sound. Platforms like Riverside and OBS can help record and stream your podcast.

Check your gear before starting to make sure everything works well. Choose your podcast style, like interviews or using images, to make your content more engaging.

It's all about planning well and picking the right tools and styles that fit your show and your audience.

Step 3: Enhancing Audio Quality

After planning and recording a video podcast, enhancing the audio quality is a key step. It's crucial to deliver clear, professional-sounding audio for an optimal listening experience.

To ensure the best audio quality, it's important to use a well-equipped recording space with good acoustics, minimize background noise, and use the right microphone.

Professional recording and editing software play a significant role in achieving high-quality sound. They allow for precise adjustments and improvements in post-production, like noise reduction and audio leveling.

Additionally, using uncompressed audio formats like WAV ensures that the sound quality is preserved during the editing process.

If you’re a beginner and don’t yet have the capacity for top-notch equipment, tools like Cleanvoice can step in.  Our tool reduces background noise and gets rid of sounds you don't want, like 'um's and 'uh's, making your podcast sound more professional.

Criteria for selecting the best tool

  • Audio editing features: Choose tools that can get rid of or lessen noises like echoes, buzzing, and traffic sounds easily. Tools like Cleanvoice excel in this as we use artificial intelligence to remove background noise, filler words, dead silence, and distracting mouth sounds from your recordings.
  • Transcript-based editing: Use tools with speech-to-text for easier editing, like you're working on a written document.
  • Podcast mixing features: Cleanvoice offers podcast mixing that involves audio adjustments like loudness normalization, level balancing, and noise removal, simplifying podcast audio enhancement.
  • Integrations and exports option: Integrations with Cleanvoice AI allow seamless export of edits into favorite audio editors, enhancing podcast editing efficiency and control.

Step 4: Post-Production

Post-production is a key step in making a video podcast. It's where you turn your raw footage into a finished, professional-looking video.

In this stage, you edit the video, fix the sound, add visual effects and graphics, and make sure everything looks and sounds right together. It's important to match the sound perfectly with what's happening in the video.

You can also make your podcast more interesting with special effects, moving graphics, or green screen technology. Work on the sound by removing any background noise and adjusting volume levels to balance out the quality of your recording. Adding titles, captions, and subtitles makes your podcast more engaging and easy to follow. Fortunately, this part can be done with Cleanvoice to save you time.

A final check ensures that everything in your podcast matches what you wanted.

Post-production is where you shape your podcast's story and feel. It's where your creative ideas become real, making your podcast not just informative or entertaining but also a treat for the eyes and ears.

Step 5: Content Enhancement

Making your video podcast high-quality includes summarizing the main points so your audience can easily understand them.

It's important to write show notes, descriptions, and maybe even full transcriptions. This not only helps people access your content more easily but also boosts your podcast's visibility on search engines. Tools like Cleanvoice are great for creating these summaries and transcriptions quickly and accurately.

Transcriptions are helpful for people who are hard of hearing or prefer reading. These additions also make your podcast easier to find online.

Step 6: Creating Supplementary Content

Creating additional content for video podcasts is a vital strategy in today's competitive content landscape. It involves crafting complementary materials like episode summaries, blog posts, and social media snippets, aimed at boosting audience engagement and expanding the podcast's reach.

These elements can range from SEO-optimized blog posts that delve deeper into your podcast's topics, offering added value and context for listeners, to promotional materials and episode trailers designed to increase visibility and attract a new listener base.

Here are some more ideas on how you can repurpose your podcast:

  • Short-form videos for platforms like TikTok or Instagram Reels
  • Audio-only podcast versions
  • Blog posts based on episodes
  • Social media snippets or quotes
  • YouTube clips or highlights
  • Webinars or live Q&A sessions
  • Guest contributions to other blogs or podcasts
  • Turning episodes into a video series on platforms like LinkedIn or Facebook.

Such bite-sized content, whether it's short video clips or infographics, effectively captures the essence of an episode and entices viewers to explore the full podcast.

By highlighting key points, these materials simplify content consumption and aid in memory retention for the audience. Additionally, repurposing podcast content into various formats not only extends its reach but also addresses the preferences of a diverse audience.

Platforms like Cleanvoice facilitate this process by generating summaries and assisting in content repurposing, thereby enhancing the overall content strategy and making your podcast more accessible and engaging to a broader audience.

Step 7: Monitoring and Feedback

Monitoring and feedback when creating a video podcast means checking how well your podcast is doing and learning from your audience. This involves looking at factors like how many people download and listen to your podcast, their reviews, and what location they are from. These details help you understand the scale and engagement of your audience, as well as what they enjoyed, or didn’t enjoy, about your podcast.

Here are some aspects you should take note of:

  • Downloads: More downloads can indicate your podcast is gaining popularity and has some valuable insights for your audience.
  • Listening Habits: If your audience is consistently listening to the end of your episodes, this can indicate that your podcast content is genuinely valuable.
  • Listener Reviews: Feedback tells you what's working and what's not.
  • Audience Location: Knowing where listeners are helps tailor your content to their preferences.
  • Webpage Engagement: If people stay on your site, they find your podcast interesting.

Paying attention to these aspects and asking for feedback helps you improve your podcast and make sure it meets your audience's needs and expectations.

Our tool provides a detailed evaluation of your podcast by using an algorithm that assesses various metrics, offering actionable improvement tips for a better listening experience. It can analyze elements like stuttering to score your podcast, providing a comprehensive overview of issues and practical advice for enhancement.

Best Practices for Creating Video Podcasts

Plan Content Thoroughly

Effective planning is the foundation of a successful video podcast. It involves researching topics that resonate with your target audience, structuring each episode to maintain engagement, and outlining key points to cover. This approach ensures your content is both informative and entertaining, providing value to your viewers while keeping them hooked.

Planning also includes selecting appropriate guests, if any, and preparing interview questions that would lead to insightful discussions. A well-planned content strategy helps avoid redundancies, maintain a clear focus throughout the episode, and deliver a cohesive message to your audience.

Pre-Recording Script Review

Before hitting the record button, a thorough review of your script or episode outline is crucial. This step ensures clarity in the message, coherence in the content flow, and identification of potential errors or improvements.

A pre-recording review helps in fine-tuning the language for better audience engagement, adjusting the tone to suit your content's nature, and ensuring all the necessary points are covered effectively. It also aids in rehearsing, which can significantly reduce recording time and minimize mistakes, making the post-production process smoother.

Cleanvoice offers tools like a Podcast Questions Generator and an Episode Title Generator which can be extremely useful in the pre-recording phase of podcast creation.

Our Questions Generator helps in formulating engaging and relevant questions for interviews or discussions, ensuring a more dynamic and interesting episode. Meanwhile, our Episode Title Generator can assist in creating catchy, SEO-friendly titles that can attract more listeners and enhance discoverability. You can also make use of podcast templates that you can follow, if you’re not so sure where to begin.

Leveraging our tools can streamline the podcast planning process and contribute to producing higher-quality content.

Using SEO for Descriptions

Utilizing Search Engine Optimization (SEO) is important in increasing the visibility and reach of your video podcast. This involves strategically using relevant keywords in your episode titles, descriptions, and tags to ensure they rank higher in search results.

Conduct thorough keyword research to identify terms that your target audience frequently searches for. Incorporating these keywords helps potential listeners discover your podcast when they search for topics related to your content.

Additionally, optimize your podcast’s website or landing page with these keywords and ensure that your content is easily shareable on social media platforms.

Engage With Your Audience

Engagement is key to building a loyal audience for your video podcast. This involves directly addressing the viewers, encouraging comments and feedback, and incorporating audience suggestions into future episodes.

Interactive segments, Q&A sessions, and live streaming can also foster a sense of community among viewers. Engaging with your audience makes them feel valued and increases their investment in your content, leading to higher retention rates and spreading word-of-mouth recommendations.

Post-Recording Audio Cleanup

High-quality audio is non-negotiable for video podcasts.

Post-recording audio cleanup involves removing background noise, balancing sound levels, and ensuring clear audio delivery. This step is vital for maintaining professionalism and ensuring that your message is heard without distractions. Investing time in audio cleanup can significantly enhance the overall viewing experience, making your podcast more appealing to a wider audience.

For post-recording audio cleanup, Cleanvoice offers filler words remover that automatically removes unwanted fillers, pauses, and hesitations from recorded audio.

This tool is designed to enhance the clarity and professionalism of your podcast by creating a smoother, more streamlined listening experience. It's an efficient way to polish your content without the need for manual editing.

Promote Across Platforms

To maximize reach, promoting your video podcast across various platforms is essential. This includes social media, podcast directories, and your website.

Tailoring promotional content to each platform can increase engagement and attract new viewers. Utilizing SEO strategies for video titles and descriptions, leveraging hashtags, and engaging with communities related to your podcast's niche are also effective ways to boost visibility and grow your audience.

Regular Episode Release Schedule

Consistency is key to retaining your audience’s interest and growing your subscriber base. Setting and adhering to a regular release schedule keeps your audience anticipating new content and builds a routine around your podcast.

Whether it's weekly, bi-weekly, or monthly, a consistent release schedule helps establish reliability, improving audience engagement, and strengthening viewer loyalty. It also aids in better content planning and time management, ensuring a steady stream of quality content.

Analyze Your Performance

Analyzing your video podcast's performance is crucial for optimizing content and engaging effectively with your audience. One valuable tool for this is the Podcast Audit feature from Cleanvoice.

This feature provides a comprehensive analysis of your podcast episodes, offering insights into audio quality, speech clarity, and the use of filler words. By using such detailed feedback, you can identify specific areas for improvement in your podcast's delivery and production.

Regularly reviewing performance metrics such as views, engagement rates, and audience demographics is essential. These metrics give you an understanding of what content appeals most to your audience and which episodes perform better.

For example, if episodes on certain topics or featuring particular guests garner more views or higher engagement, this indicates a direction that your audience prefers.

With that, integrating qualitative feedback from your audience, gathered through comments and social media interactions, with quantitative data from Cleanvoice's analysis, provides a comprehensive view of your podcast’s performance.

Elevate Your Video Podcasts With Cleanvoice!

Creating a successful video podcast requires attention to detail, engaging content, and quality production. It's about crafting a narrative that captivates and connects with your audience visually and audibly.

Make sure your story is valuable to your audience’s needs and that your podcast looks professional and sounds clear. This will no doubt help grab your audience's attention. You can also consider using popular platforms like YouTube to allow more people to find your podcast.

Fortunately, tools like Cleanvoice can make your podcast sound professional by cleaning up your audio and getting rid of background noises. Putting all these together—fun stories, good looks, smart sharing, and clear sound—means your podcast can really stand out and connect with listeners.

If you want to save some time during post-production editing, sign up for Cleanvoice today!