How to End Your Podcast: Writing a Perfect Outro No One Skips
Writing or recording a podcast intro can make you feel pumped up. But when you finally reach the end of your podcast, you feel exhausted and your patience drops down. So much that you just want to finish things on an abrupt note.
Results? You miss the opportunity to make your listeners wait for your next podcast or hit the “subscribe” button.
When you end your podcast, you need to summarize your episode with takeaways. Let your listeners mug up what you shared during your hours-long podcast. You must encourage them to take desired actions.
As a podcaster, you invest more in writing a gripping intro. But you often ignore outros and rush towards the end.
Recording a podcast is a tiring process, but your podcast outro shouldn’t bear its cost.
Do you also want to change this habit? Then stick to the end of Cleanvoice’s guide on how your podcast outros should look like.
What is a Podcast Outro?
A podcast outro concludes what you have shared so far in the podcast. It includes thanking the listener, summarizing your episode, and a clear CTA.
A solid podcast outro triggers an urgency in your listeners’ minds. It makes your audience feel they will miss out a great deal if they don’t come back to your podcast.
Why Your Podcast Outro is Important?
A good podcast outro converts your listeners into subscribers, pursues your listeners to share your podcast far and wide, and promotes your website and social media channels.
It also encourages your audience to provide positive online reviews and makes your listeners return for future episodes.
A good outro helps you show your gratitude to those who stay through the entire episode. It makes your listeners feel that you appreciate their support.
How to End A Podcast?
The final minutes of your podcast must leave a positive and lasting impression on your listeners. A good podcast ending is key to boosting your conversion rate.
Before you record the one, have you included the following factors while writing your outro script?
1. Thank Your Listeners
It’s your chance to build a relationship with your listeners. Show sincere thanks and appreciation to your audience as the show draws to a close.
Example outro dialogue: “If you’ve made it this far, I just want to take a moment to thank you for listening right through and to express my gratitude for following yet another episode of [name of show].”
2. Recap the Episode
Once you’ve thanked your loyal viewership, make sure to summarize the episode. Include key takeaways and keep it crisp. Present these key points as bullet points and make it easier for your audience to skim your content.
Grab this chance to remind your audience of the value they gain from tuning in to your show.
“So, in today’s episode, we discussed how to write a compelling and well-structured novel with key ingredients being the three-act structure, appropriately placed turning points, and the use of the hero's journey where appropriate.”
3. Be Intentional
A vague outro will not only lose your listeners’ attention but will also make them skip the end. Hence, it’s important that you outline your outro, and reason out each segment.
Think about how you can word your summary and CTA so that you can improve your relationship with your listeners.
4. Encourage CTA
Adding a clear CTA or call to action, which converts, is a non-negotiable part of your podcast outro. This is where you encourage your listeners to take follow-up actions after listening to your podcast.
Whether you want your listeners to subscribe to your podcast, sign up for a programme, visit your website, or follow your social handles, having a specific CTA helps you convert more.
A strong podcast outro CTA includes:
- Encouraging listeners to follow your social media.
- Promoting your website.
- Asking listeners to sign up for your newsletter.
- Mentioning your book and where to purchase it.
- Requesting your listeners to leave a review.
“Don’t forget to check out our various social media channels, including our Facebook and Twitter pages and YouTube account.”
5. Teaser for the Next Episode
Don’t forget to give your listeners a clear reason to return to your show for the next episode.
Design a structure for your podcast show. This will help you share what your listeners should expect from your next episode.
Create hype and tease the upcoming episode to increase the chances that your listeners will subscribe.
“And in the next episode, we’ll discuss how to market your e-book in the digital age.”
6. Create a Unique Sign-off
A unique sign-off sets your podcast apart from the competition. Word-play with a slogan or use a unique way of saying ‘goodbye for now’.
It may even relate to ‘an inside joke’ only your loyal listeners will understand.
7. Credits Roll
Last but certainly not least, ensure that you include any necessary mentions at the end.
For example, include the names of your guests, co-hosts, and perhaps, any behind-the-scenes crew members(e.g., editors). And don’t forget to thank them. You can also encourage your listeners to check and follow your guests' social media handles.
If you have a Patreon account or similar, shout out to your key patrons.
Treat your credits roll as a way to pay gratitude to all those involved in creating your episode.
“And once more, a big thank you to our guest Dr. Julie A. Clark from the Medical University of Anchorage. Also, a big shout out to the show’s top patrons Azaria Rich, Ezekliel Mcintosh, Cody Blevins, Zaria Burnett, and iceflyer99xd, and a thank you to all of you for tuning in.”
Tips For a Unique and Strong Podcast Outro
Structuring your podcast outro but not sure how to make it unique and strong? Here are important tidbits to keep in mind.
1. Make Your Outro Seamless
Your outro must have a seamless flow. Ensure it sounds natural.
This is not simply a matter of scripting it right but also ensuring you remove unnecessary silences. You can achieve this automatically using Cleanvoice’s AI-powered silence remover. Don’t let your audience feel awkward.
Keep the outro short, sweet, and to the point, and ensure it doesn’t go beyond 30 seconds. This may mean running it tight for around 29.5 seconds.
Practice your intros and outros ahead of each show if you want to save yourself from being tongue-tied during the recording.
“Well, I just want to thank you for joining me once more. Today we looked at how ancient Roman aqueducts functioned and the fascinating engineering behind their construction. For more details, check out our latest blog, which you can find on our website, www. castironvisions .com! In next week’s episode, we’ll explore the intriguing history behind the construction of the Golden Gate Bridge… And before I go, I just want to thank Lucy and Bill, and all of you for tuning in. Stay hopeful and stay mighty. See you again soon.”
2. Choose the Right Outro Music
Include a good outro track or some sound effects to make your outro crisp, smooth, and enjoyable. Pick outro music which aligns with your podcast theme and fits right with your content.
You can find a wide range of royalty-free podcast outro music on websites such as AudioJungle, PremiumBeat, and Musicbed.
3. Ensure High Sound and Production Quality
Nothing irritates your listeners more than bad audio quality.
You can have the best podcast idea in the world and well-known guests, but without high sound and production quality, you’ll never reach a large audience.
Tip: Ensure clean and professional audio all around, from intro to outro, using podcasting tools of sufficient quality and a solid editing tool.
Use Cleanvoice to benefit from a range of AI audio cleanup features that can automatically remove silences, filler words, mouth sounds, background sounds, and more. Provide more quality to your audience and save your time, so you can focus more on the creative side of podcasting.
Everything is well that ends well and the same goes for your podcast.
In today’s guide, we explored how you can craft the end of a podcast in various steps. Write a crisp and engaging outro and increase the chances of your listeners coming back to your podcast.
Though it’s good to add these seven points in your podcast outro script, it’s not necessary to always add all of them. After all, every podcast is different and has a different motive.
However, some elements will always prove necessary (e.g. thanking your listeners, key takeaways, and clear CTA).
At Cleanvoice, we know the major challenges of podcasting. That’s why we’ve introduced a range of AI-powered features to automate many of the tedious parts of the editing process. This can make the post-production stage more efficient.
Avoid wasting hours editing your podcast. Get rid of filler sounds, mouth sounds, dead air, background noise, stuttering, and more using Cleanvoice. Check the pricing right now and make podcast editing the easiest task.
Bonus: Example of podcast outro script
Refer to this template of a podcast outro. Use this and write yours.
And that wraps up today’s episode on “how writing clear headlines shoots up your SEO and earns you more clicks.”
Before we sign off, I would like to thank you for your support and thanks for tuning in.
Let’s quickly recap today’s episode. Remember, the headline is the gateway to your content. So, reflect your USP in the headline. Add keywords in the beginning. And use tools like Coshecdule or Hemingway to make it crispier and more pursuing.
If you loved today's episode, then don’t forget to subscribe to my podcast and never miss an episode. Sign up for my newsletter and follow me on social media for more free SEO tips.
And a shoutout to my amazing team: [Producer], [Sound Engineer], and [Research Team].
Stay tuned for next week’s episode on “how your website’s technical performance affects your SEO”.
Till then keep writing clear headlines, and watch your SEO soar!